Native of Casablanca, OUM forms part of that generation of eclectic feminine vocalists who dare to play soul, funk, disco, fusion, jazz, and rythm'n'blues, without forgetting their natural influences. Ella Fitzgerald, Billie Holliday and Aretha Franklin, Eryka Badu are her vocalists of reference. Later, she approched hip-hop and trip-hop. In 2004, and after a spell in France, she began to discover the gnaoui and hassani universes. Her first album LIK'OUM was presented in Casablanca in May 2009. She's considered one of the vocalists with most future on the feminin Moroccan scene. Since september 2010 she started to work on her second album.